Utilizing Style And Purpose In Business Communication

By: David Gass


Imagine a situation when due to certain sudden external reasons you need to double your company's output immediately. However, your managers are just not able to get the requisite work from the workers. The employees are not willing to put in any extra effort for the management or company for that matter and are more than satisfied in their present working situations. The result is monetary loss and damage to your reputation.

The key issue here is lack of communication between employer and employee.

External To Internal Communication
What we often tend to forget in a business communication strategy is the importance of internal communication. The entire focus is on external communication, wherein the managers and the firm is busy portraying an attractive picture to its external customers. However, in the end the outcome is a strong marketing side but a comparatively weak operational strategy.

Another important outgrowth of miscommunication is a negative grapevine. This unofficial communication channel if not managed effectively can be an important reason of increasing employee turnover and decreasing profitability.

Requirements
You must have effective communication channels in place both with your external and internal customers to ensure growth. The entire communication in the business domain should have a style and be for a purpose. No loose talk. Whatever is said or is communicated through actions must be carefully designed to ensure that it gets the work done in the requisite fashion.

Solution
An effective communication strategy and related result can be achieved by focusing on your target segment's need. Your goals are important to them, but only to the extent that they benefit out of it. So to begin with, identify their need and communicate your goals their needs in mind.

Welcome Suggestions And Take Regular Feedback
This helps improve owner to worker relations and also acts as a vent for employees to put forward their comments in a systematic manner rather than in an unorganized and harmful.

Use Two Way Communication
Be willing to give your comments and make it a point to ensure that appropriate reactions reach down to the lowest level to minimize disagreements and dissatisfaction.

Employ A Common Channel Of Communication
Do not allow important messages to be wasted just because your language or medium cannot be deciphered the way you desire it to be by the target audience.

At the core of all business strategies lies the importance of implementation, which is not possible without an effective communication channel. Hence, to achieve the desired results in the most efficient manner it is crucial to communicate in style keeping the basic purpose and target segment's desires in focus.

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Information about the Author:

David Gass is President of Business Credit Services, Inc. His company publishes a free weekly e-newsletter on Small Business Consulting at their web site www.smallbusinessconsulting.com